Important Bi-Annual Checklist Markers
There are things we do every day, like brush our teeth or wash our faces. There are things we do every month, like get a haircut or call that one friend who lives across the country. Similarly, there are items to check daily, weekly, monthly, quarterly, bi-annually, and annually in Gazelle.ai. Check out our Bi-Annual Guide below!
Check on VC Funding Information
We recommend checking in on VC Funded companies to see who has made significant progress in the past 6 months. In our experience, we correlated strong investment signals with companies that had recently received a Series B round of funding. Typically, Pre-Seed, Seed, and Series A rounds of funding focus on perfection on the product or service offered, which includes adding new team members but this is usually done from the company's sole operating location. Series B is the trigger for companies to physically expand into new markets; they've perfected their core product or service, and have nailed down their internal growth model. At this stage, they're ready to deploy that model in a new market.
Bonus: Companies tend to invest in a new location that is close to their core clients. This is true of companies that may rely on a natural resource to create their product, as well as footloose companies. An interesting way to determine where a company may be considering an investment is to overlay the VC Funding Filter with our Trade Show Filter. This way, you can see which VC Funded companies are attending trade shows, and by visiting their Company Profile page you can also determine which shows they've been attending. If a Connecticut-based company that was recently funded is attending the show in Germany, chances are they will consider an expansion into the European market before anywhere else.
Analyze. Re-Evaluate. Re-Structure.
For the past 6-months, you must have been contacting companies! It's time to ask ourselves how things are going. Some useful questions to ask yourself are:
How has my response rate been? The average response rate to any mailing campaign is between 0.5% and 2%. How have you fared against that measure?
Where are my responses coming from? It's useful to determine if prospects in a particular industry or geographical market tend to respond more positively to your correspondence than others. You may pick up on a pattern here!
Was your list of prospects more successful for one project over others? If you completed trade show planning and trade mission planning projects, was one of them more successful than the other? Perhaps you can pinpoint a good reason why one performed better than the other.
What methods are you using to contact people? You may want to add LinkedIn or cold-calling to your outreach routine. Consult our 'Meeting with Companies' article for more information - it might just be that your emails are simply too long or full of mix-media.
Who have you been contacting? Have you been selective with who you'll be reaching out to, or have you been sending emails out to just about anyone at the company? It's worth checking to see who you've been sending your content to. Perhaps it's simply not the best person to reach out to.
Don't forget: you should still be following our guides for using Gazelle.ai on a daily, weekly, monthly, and quarterly basis too! You can access our How-To Guides here for more information.
If you'd like some help integrating Gazelle.ai into our daily routine, just get in touch with us. We'll set you up for success.
Happy Gazelle-ing!